OUTBOUND IS OUT, INBOUND IS IN.
Blogs, Twitter, Facebook, SEO, —they’re all what we call ‘inbound marketing tools’ because they draw customers in.
Think of them as magnets, reeling in customers who are already online and looking for what you’re selling.
Outbound marketing tools, such as telemarketing, trade shows and direct mail letters, push a message out to a broad base of potential customers. Think of them as door-to-door salesmen, who usually interrupt what you’re doing to offer a product or service you may or may not be interested in.
There are opportunities for both inbound marketing and outbound marketing, but in general, today the goal is to ‘connect’ with your customers online. Hang out where they’re hanging out and invite them back to your place, your website. This strategy fits with most of today’s consumers because they search for products and services online.
Today the goal in marketing is to ‘connect’ with your customers online. Hang out where they’re hanging out and invite them back to your place, your website.
As the owner of a small business, you want to take advantage of how people research and shop by offering useful information (webinars, YouTube tutorials, blogs, etc.) to attract customers to your website. You want to put out some magnets.
How? When? As a small business owner, you’ve already got a lot on your plate. Why not hire a professional copywriter to attract customers with copy that is clear, convincing and includes key words so you can enjoy higher sales and search engine rankings as well as more time to focus on your business?
For more information on how Read Head Copywriting can help you with your inbound marketing material so you can make more money, call 250-540-3041 today or visit www.readheadcopywriting.com.