WITH FATHER’S DAY just behind us, you might have had a chance to reminisce about all the things your dad used to say, such as “I’m not made of money, you know.” It got us thinking: A surprising number of ‘dad-isms’ should really be applied to your content strategy and even your overall inbound marketing strategy.
Why? Because, even though you didn’t want to admit it growing up, the things dads say make a lot of sense (save for #4).
Whether you’re just starting out, just starting to venture into the world social media, or you need to rejuvenate your approach, here are the top 5 ‘dad-isms’ that’ll help you create a winning content strategy.
1. ‘If you’re not early, you’re late.’
This is a tricky one. In the social media universe, news travels pretty fast, so you can’t often be early for breaking news in your industry, but you can be on time.
For example, we write website content and handle social media for a baby bottle maker. When Halle Berry appeared on Ellen and imitated her infant son breastfeeding like a vacuum, we embedded the video on the bottle maker’s Facebook page soon after the episode aired and headlines made Twitter. If we’d waited a day or two to post the video, it would have been old news.
Now, instead of being late with something ‘trending,’ give your viewers something more—some insight, analysis or a new spin on the topic. In the example above, we might have asked followers why it’s important to have celebrities publicly support breastfeeding, or post photos of celebs nursing their bambinos. Good stories have legs.
2. ‘People will treat your vehicle the way you do.’
Growing up, your dad might have huffed and cursed at the state of your vehicle: fast food wrappers, rotting apples, cigarette ashes, dust on the dashboard, cleats and coffee cups on the mats. Before you had an appointment for a tune-up, he probably insisted you clean it so the guys at the shop would respect your vehicle.
Well, think of your online presence—your website, your Facebook page, your LinkedIn profile—as your vehicle. Instead of scattered, intermittent updates with broken links and missing images, offer potential customers a glimpse of the professional, organized you.
When they see how you take care of your own site, they know you’ll be able to take good care of them.
3. ‘If you’re going to do it at all, you better do it right.’
This is a natural follow-up to #2. If you’re going to do a website, make it great. Make it look and feel like you and your unique business, like you care about its success and you’re going to invest in it.
If you’re going to leap into Facebook, make sure you have the time, commitment and content strategy in place to do it well and regularly. If you’re going to Tweet, for Pete’s sake, use hash tags!
4. ‘I’m not lost, I just don’t know where we are.’
This is how so many small business owners feel in the beginning when it comes to social media and a content strategy. Maybe you’ve got a site but no blog. Or you you’ve got a blog but you don’t know what your keywords are. You’ve got a Facebook account but no profile image, and no posts.
The fact is, when it comes to your social media strategy, your business can’t afford for you to be lost. Lost means losing customers. When your content strategy and your SEO give you direction as well as draw in customers, you’re setting your business up for success.
So, if you don’t know where you are, ask for help.
When it comes to your social media strategy, your business can’t afford for you to be lost. Lost means losing customers.
5. ‘Money doesn’t grow on trees.’
So, you’ve just received your business license, your business cards are on the way and you’re even contemplating one of those magnetic signs for your car. Next stop, Google Adwords, right?
Before you blow your budget trying to get the top spot for your keyword, do your research and/or get help from professionals. Robert Dawson, owner of Top Search Result, wrote an eBook titled Seven Google Secrets: How Your Company Can Click with Google and Cash In.
What’s secret No. 1? Think before you bid on the top spot in paid search results. Can’t you just see your dad smiling? Frugality pays.
What are some ‘dad-isms’ from your childhood? How could you apply them to your content strategy?