Why Hire a Professional Copywriter? – Read Head Copywriting

A professional copywriter gives your story legs with text that's engaging and easy to read.
A professional copywriter gives your story legs with text that’s engaging and easy to read. Photo by gratisography.

“IT’S JUST LIKE WHAT I SAID, BUT BETTER,” said a friend who recently asked us to revise a sales letter she was sending to prospective clients.

“Exactly,” I said.

That’s what a professional copywriter does – she sculpts, trims and massages your message until it’s perfect. Now it’s clear and convincing.

Of course, as a small business owner, your marketing budget is limited, and you’re prepared to be a Jack or Jill of all trades to keep yourself in the black. However, you also want to boost sales, right?

Think of hiring a professional copywriter as an investment, the same kind you make when you hire a web designer to design your website or an accountant to handle your taxes. You want it done right.

Five reasons why it’s worth hiring a professional copywriter:

1. Persuasion. Copywriters knows how to appeal to readers. They can make the benefits of a situation/product/service evident so the reader sees how their life will be better if they get on board. Non-professional writers tend to forget they need to focus on you, the reader, not you, the business.

2. Ideas. Writers are an intuitive lot. They can think of unique ways for you to communicate your message as well as opportunities to engage your customer. For example, at a recent meeting with a client where we were focusing on a press release to announce a fundraising campaign, I suggested a few online contests and videos they could use to boost awareness and support.

3. Credibility. When customers see website content that’s free of spelling or grammar errors, they think, “They’re they real deal.” And they feel more secure spending money on a reputable, legitimate business they know will be around for a while.

4. Brand consistency. When great design and engaging copy all communicate the same message, readers say, “Wow!” instead of, “What?” Professional writers know how to marry your brand’s image with everything on the page – the text, the headline, your slogan, the caption and even the images.

The brilliant writer you’ve just hired is in tune with what your market wants to read about as well as the headlines that’ll attract clicks and the kind of content that’ll be shared. With a copywriter on hand, your material has legs to reach hundreds of new customers.

5. Legs. Maybe you’re thinking about outsourcing your blog. The brilliant writer you’ve just hired is in tune with what your market wants to read about as well as the headlines that’ll attract clicks and the kind of content that’ll be shared. With a writer on hand, your material has legs to reach hundreds of new customers.

Thinking about hiring a copywriter to take blogging off your plate? Read our post 5 REASONS TO FALL IN LOVE WITH A PROFESSIONAL BLOGGER.

Natalie Appleton is a professional copywriter who specializes in blogging, website content, press releases and more for clients across North America. Contact us to learn more about how Read Head Copywriting services can help your business boost sales.

Website content is your real sales team

SOME COPYWRITERS SAY design and technology – blinking pictures and rotating ads – should take a backseat to website content. I don’t agree.

An attractive website is key. Visitors see a site that’s professional-looking and easy to navigate, and they think, “OK. This business is legit.”

But the content—the words, the information—is just as important.

Why?

Because people visit websites to get information, not see how your drop-down menu works or your fancy stock photos. They want to research, shop, communicate and interact.

Cleanse Wellness_web content
Strong website content, coupled with stunning web design, helps engage your readers and keeps them interested in the products, services and information you’re providing.

As copywriter Kevin Nunley explains, website content needs to be a priority.

“Good content is crucial to any web site’s marketing, search engine results, ROI, credibility, and usability. Current studies show that site visitors base the credibility of websites on content: information focus, information usefulness, information accuracy, information bias, writing tone, information clarity and readability.”

Still think the writing on your website doesn’t matter? Check your Google Analytics. Let’s say you get a lot of traffic. Even thousands of hits a day. Yay. You’re winning, right?

Wrong.

Check to see how long people are staying on your site, if they’re moving on to other pages or ‘bouncing’ almost before they’ve landed there.

People will land on a pretty page, but they won’t stay there.

“…Think  of what will make visitors want to explore your site, not just give it a quick glance. Offer content that will make them come back again and again, such as articles, tips, news, forums, recipes, contests, giveaways, advice, special offers and discounts, etc,” says Nunley.

When great design and engaging website content communicate the same message, readers say, “Wow!” instead of, “What?” And they read, click to the next page, take a few notes, and maybe even bookmark your site.

When they visit next time and see you have even more new, original and reliable content, they’ll probably become visitors and customers or clients for a long, long while.

So, when you’re about to design or update a website for your business, think about what you want to say as well as how you want it to look. And if writing isn’t your strong suit, invest in a professional the same way you would a web guy. Because an attractive website is just the start; your real sales team is the text.

Is your online marketing in need an injection of fresh, engaging website content? Read Head Copywriting provides professional writing services tailored to suit your clientele that’ll drive more traffic to your website. We also specialize in content strategy, press releases and blogging. Call us to discuss your digital marketing goals.