IT’S NOT ABOUT YOU. It’s not even about your business. What is social media about, then?
It’s about your customers or your clients. It’s about engaging them, educating them, leading them, feeding them, and fawning over them.
Your primary goal in using social media shouldn’t be just to increase traffic to your site. Because you could do that by paying some kid in Toronto to buy you 4,000 Facebook ‘Friends’ and, today, your site would do well in search engine rankings.
But what about tomorrow? And what about sales?
Blog posts, Twitter tweets, the whole lot—they are designed to help your business find a loyal following of people who will, in turn, support your business. For years and years.
In a Vancouver Province article titled Social media: It’s not about you and your company,’ Mhairi Petrovic, owner of Vancouver-based Out-Smarts Marketing, said entrepreneurs need to think of social media as a loop (I say we should think of it kind of like the local pub).
…”It’s an interaction with your audience and you are building a community with people. If you do a good job they become your marketing department and help you to spread the word to new audiences and new profiles,” said Petrovic, of the viral nature of social media that sees Facebook posts and tweets spread through long lists of friends and followers.
“It’s not about you and your company. It’s about how do you get people to interact and build community with you. It’s about your audience and how do you add value for them and stimulate conversation.”
Again, it’s kind of like the local pub. And you’re the bartender. Chat up your customers. Tell them the stories and insider secrets they’ve come to hear. And watch them come back, day after day, and pull up a stool.
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