Category: Website Content
Every now and then, I get to write about a product that truly improves people’s lives. Adiri’s bottles are like that — they help moms and babies combine breastfeeding and bottle-feeding, and with a bottle unlike any other (did I mention it looks and feels like a breast, and helps prevents colic?).
When Kelowna web design firm Twin Creek Media brought me on to the Adiri project, I was excited about the chance to connect this wonderful company and their products with moms in need of sleep and a little freedom! So, I spoke to parents in their language–sleep and smiles, and communicated the benefits of this slightly complicated but amazing bottle.
I did the copywriting for Adiri’s new website, a few blog posts to get their search engine rankings up, and I was later brought back to write The Ultimate Baby Bottle Guide, which features interviews with some of North America’s most well-known moms and pediatricians.