Portfolio

Portfolio

Kal Tire Content Writing

Kal Tire

Read Head has been writing Kal Tire’s blog posts, press releases, scripts and handling their media campaigns since 2013. When I was approached two years ago with the idea of handling some of their copywriting, particularly blogging, I wasn’t sure I would be a good fit: I love driving, and I knew how to get […]

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Cleanse Wellness

What is live blood analysis? That was the question I had to answer in the website content for Cleanse Wellness. It wasn’t easy. Live blood analysis is a new (to us) holistic service, and describing it in a clear way meant understanding and explaining our body’s most basic and complicated tools–our blood. Enter the infographic below, […]

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Content Writing

Mormak

  With website content that was direct and convincing, I helped Mormak Aggregate Equipment capture the enormity of what they do–build and sell some of the world’s most reliable rock-crushing plants. The Mormak website was almost as massive as their plants–nearly 30 pages in all–and each one needed to capture founder Bob Mohr’s mission as […]

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Genier’s Appliances

The new Genier’s Appliances website is a lot like the Vernon appliances store: expansive, eye-catching and easy to navigate. As a contractor for the savvy Kelowna web designers at Twin Creek Media, Read Head was hired to write website copy that would help inspire and inform Genier’s customers.

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BEST WESTERN PLUS Kelowna Hotel & Suites

Blogs We’ve been writing the Lifestyle West Blog or BEST WESTERN PLUS Kelowna Hotel & Suites for nearly two years as a contractor for Twin Creek Media. Guides We’ve also written a handful of special guides to uniquely Okanagan attractions, including: Press releases This Best Western is always doing something impressive. As one of the ‘greenest’ […]

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Website Content

Adiri

Every now and then,  I get to write about a product that truly improves people’s lives.  Adiri’s bottles are like that — they help moms and babies combine breastfeeding and bottle-feeding, and with a bottle unlike any other (did I mention it looks and feels like a breast, and helps prevents colic?). When Kelowna web […]

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Content Writing

New York Times

After this essay version of my memoir ran in the New York Times Modern Love section, I received heaps of notes from readers around the world who related to and laughed at my story of starting over. One of these days, it’s going to be a book and a film…

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Content Writing

Dr. Cori Cooper

  I got the call from Dr. Cori Cooper out of the blue. In fact, she might have been looking for the other copywriter that’s also a read head, the American one. Dr. Cori Cooper is a board-certified pharmacist turned wellness coach and creator of the Sugar Savvy program. She needed website content that would: […]

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Okanagan Life Magazine

Okanagan Life

I’ve had the privilege of writing feature articles for the Okanagan’s most well-read magazine for nearly five years. Here are a handful of samples (click on image to read the article: My Big Fat Okanagan Wedding – How the Valley is Becoming a Wedding Destination Busker Gives Back (unfortunately, this article isn’t available online, but […]

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Okanagan College

Okanagan College

Okanagan College hired Read Head Copywriting to re-write the Continuing Studies department’s nearly 300 course descriptions so they would be  catchy, convincing and clear.

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