Monthly Archives: March 2014

What is Brand Journalism? A Copywriter Explains

Posted March 6, 2014

YOUR BUSINESS HAS a story. Dozens of stories, in fact, that your customers want to hear. In the past, brands had to rely on press releases and journalists to tell their stories. Not anymore. Yes, you have all those social media channels to communicate with your customers screen to screen, but your business has another, […]

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