Monthly Archives: August 2012

Your blog, your bar: Turning social media into happy hour

Posted August 31, 2012

IT’S NOT ABOUT YOU. It’s not even about your business. What is social media about, then? It’s about your customers or your clients. It’s about engaging them, educating them, leading them, feeding them, and fawning over them. Really? Yes. Your primary goal in using social media shouldn’t be just to increase traffic to your site. Because […]

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Pump up the volume: How to make your website stand out

Posted August 16, 2012

THE INTERNET IS A NOISY, CLUTTERED PLACE. Ads pop up, play, and flash in your face almost constantly. Some websites feel a little like Vegas, and it’s all people can do not to run for the airport or an eyepatch and tune it all out. More and more website viewers are sick of being sucker-punched […]

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Read Head Copywriting is taking care of businesses this summer

Posted August 3, 2012

We’ve got some amazing samples of recent work to show you. We wrote a script for a Simply Delicious commercial; almost 300 course descriptions for Okanagan College’s new Continuing Studies brochure, a press release and web content for East Hill Inn, blogs and web content for North Okanagan Investigations, and more…. Our wizard of a web guy […]

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We help North Okanagan Investigations boost traffic to its site and attract clients by writing blog posts about services and industry news. Here’s an excerpt from the post Rick Lavin, Private Investigator: THE THRILL OF THE HUNT. The look on a mother’s face when I tell her, “I found your son.” The office, once thick with […]

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