Reach new customers, form a community, and boost site traffic as well as sales.
A beautiful, user-friendly website is just the start. Your real sales team is the text.
Make headlines and reach readers with a professionally written press release.
Bios & Profiles
Let the world learn about your organization’s leaders through professionally written bios and profiles which narrate their road to excellence. Profiles are versatile texts that can be used in print or online marketing material.
Set your business up for success with a content strategy tailored to meet the needs of you and your unique business. Our Kelowna copywriters help you create a plan for your social media–from website content and blog topics to a press release schedule–to make sure your content is findable, enjoyable, shareable and manageable.
You want your customers or clients to say, “Wow,” not, “What?” when they visit your website. An attractive URL helps, but your site’s real sales team is the text. Let Read Head help you find and keep customers as well as increase sales with web copy that is clear, convincing, and captures your business’s unique personality.
Plus, Read Head employs Search Engine Optimization (SEO) seamlessly throughout the text so your website climbs search rankings and impresses both people and Google.
Do you want to reach thousands of potential customers and increase your sales almost instantly, for FREE? Catch editors’ attention and make headlines with a professionally crafted press release. People trust newspaper articles over ads, and you’ll be amazed at the impact!
We can also post your release to online press release host/distributor PRWeb.com so your company can take advantage of the buzz forever.
Blogs are great for brand exposure, but they’re also one of the most important social networking tools because blogs generate leads that turn into real sales, right away. By blogging about your new products/services and industry trends or events, customers can find your website, buy what you’re selling, and become a part of your community.
But you’re busy with all of those orders, so let Read Head take care of blogging while you take care of business.
Do you want to advertise to customers without them even knowing it? Articles or ‘advertorials’ are the perfect way for you to send a message about your organization’s latest accomplishment or event because they appear to be just another great read in a magazine or newspaper. Think outside the ad.
Read Head has been writing Kal Tire’s blog posts, press releases, scripts and handling their media campaigns since 2013. When I was approached two years ago with the idea of handling some of their copywriting, particularly blogging, I wasn’t sure I would be a good fit: I love driving, and I knew how to get […]Keep Reading
What is live blood analysis? That was the question I had to answer in the website content for Cleanse Wellness. It wasn’t easy. Live blood analysis is a new (to us) holistic service, and describing it in a clear way meant understanding and explaining our body’s most basic and complicated tools–our blood. Enter the infographic below, […]Keep Reading
With website content that was direct and convincing, I helped Mormak Aggregate Equipment capture the enormity of what they do–build and sell some of the world’s most reliable rock-crushing plants. The Mormak website was almost as massive as their plants–nearly 30 pages in all–and each one needed to capture founder Bob Mohr’s mission as […]Keep Reading
The new Genier’s Appliances website is a lot like the Vernon appliances store: expansive, eye-catching and easy to navigate. As a contractor for the savvy Kelowna web designers at Twin Creek Media, Read Head was hired to write website copy that would help inspire and inform Genier’s customers.Keep Reading
BEST WESTERN PLUS Kelowna Hotel & Suites
Blogs We’ve been writing the Lifestyle West Blog or BEST WESTERN PLUS Kelowna Hotel & Suites for nearly two years as a contractor for Twin Creek Media. Guides We’ve also written a handful of special guides to uniquely Okanagan attractions, including: Press releases This Best Western is always doing something impressive. As one of the ‘greenest’ […]Keep Reading
Every now and then, I get to write about a product that truly improves people’s lives. Adiri’s bottles are like that — they help moms and babies combine breastfeeding and bottle-feeding, and with a bottle unlike any other (did I mention it looks and feels like a breast, and helps prevents colic?). When Kelowna web […]Keep Reading
Dr. Cori Cooper
I got the call from Dr. Cori Cooper out of the blue. In fact, she might have been looking for the other copywriter that’s also a read head, the American one. Dr. Cori Cooper is a board-certified pharmacist turned wellness coach and creator of the Sugar Savvy program. She needed website content that would: […]Keep Reading
I’ve had the privilege of writing feature articles for the Okanagan’s most well-read magazine for nearly five years. Here are a handful of samples (click on image to read the article: My Big Fat Okanagan Wedding – How the Valley is Becoming a Wedding Destination Busker Gives Back (unfortunately, this article isn’t available online, but […]Keep Reading
Natalie really understands how to write engaging content—whether it’s a blog post, a news release or website copy. Both her creative and technical writing skills are superb and she’s always thinking of the reader. Natalie has certainly upped our game with her abilities!- Tracy Cobb-Reeves, Kal Tire
5 ‘Dad-isms’ You Should Apply to Your Content Strategy
Posted June 16, 2014
WITH FATHER’S DAY just behind us, you might have had a chance to reminisce about all the things your dad used to say, such as “I’m not made of money, you know.” It got us thinking: A surprising number of ‘dad-isms’ should really be applied to your content strategy and even your overall inbound marketing […]Keep Reading
What is Brand Journalism? A Copywriter Explains
Posted March 6, 2014
YOUR BUSINESS HAS a story. Dozens of stories, in fact, that your customers want to hear. In the past, brands had to rely on press releases and journalists to tell their stories. Not anymore. Yes, you have all those social media channels to communicate with your customers screen to screen, but your business has another, […]Keep Reading
Why Hire a Professional Copywriter? – Read Head Copywriting
Posted September 20, 2012
“IT’S JUST LIKE WHAT I SAID, BUT BETTER,” said a friend who recently asked us to revise a sales letter she was sending to prospective clients. “Exactly,” I said. That’s what a professional copywriter does – she sculpts, trims and massages your message until it’s perfect. Now it’s clear and convincing. Of course, as a […]Keep Reading
About Read Head
After working as a journalist for more than a decade, Natalie Appleton founded Read Head Copywriting so she could help entrepreneurs transfer their enthusiasm and expertise to the page.
Since then, Read Head Copywriting has helped dozens of local, national and international businesses grow with marketing material that’s clear, convincing and captures an organization’s unique personality.
Natalie and her team of Vernon and Kelowna writers offer all the writing services your business needs to boost site traffic and sales, from website content and blog posts to press releases and scripts. Vernon blogger and copywriter Graeme Corbett joined the team in 2015, and Lindsey Hawick joined as junior copywriter in 2016.
As a brand journalist, Natalie is passionate about helping businesses connect with their audience using the art of storytelling and the science of search engine optimization. Natalie has a Bachelor of Arts in Journalism from the University of Regina with honours, and a Master of Arts in Creative Writing (Narrative Non-fiction) from City University London (UK). Her writing has appeared in publications around the world, including The Globe and Mail and The New York Times.
Read Head Copywriting is based in Vernon, BC, but we serve clients across Canada and the US.
To find out more about how Read Head Copywriting can help your organization find and keep customers as well as increase sales, please contact Read Head Copywriting today.
We’re based in Vernon, BC, but we serve clients throughout Kelowna, BC, and across Canada.